How to Get Your Google Review Link and QR Code

Your Google review link lives inside your Business Profile. Sign in to the Google account that manages the profile, open it, select Read reviews, then Get more reviews, and click Copy. The QR code sits in the same box. Google says review QR codes can only be generated in a computer browser, so grab both at a desk.

That’s it. No paid tool, no review link generator. Below are the exact steps, the six places a plumbing or HVAC shop should use the link, and what to do when it opens the wrong page.

Where do you find your Google review link?

In your Google Business Profile, under Read reviews, then Get more reviews. Google’s steps assume you’re signed in to the Google account that manages the profile, so start there.

Step by step, from Google’s help page on creating a review link or QR code:

1. On a computer, sign in to the Google account that manages your Business Profile.
2. Open your profile. Google’s help page on finding your business says you can search Google for your business name and city, or for “my business.”
3. Select Read reviews, then Get more reviews.
4. Select Copy to copy the review link.
5. Paste it somewhere you’ll find it again: a note on your phone, your invoice template, the text-message template your office uses.

The same box also lets you share the link straight to email, WhatsApp or a Facebook post.

Then test it. Open the link on a phone that’s signed in to a personal Google account, not the business one, and make sure it shows your business name and the star rating box. Don’t post anything. You’re just checking that it lands where a customer would.

How do you get the QR code version?

From the same Get more reviews box. Right-click the QR code and choose Save image as. Google says this only works in a computer browser, not on a phone.

Before you print 500 of anything, scan the saved code with two different phones and check it opens your review box. Put a short line next to the code, such as “Review us on Google,” because a bare black square doesn’t tell anyone what it’s for.

Skip QR services that wrap Google’s link in their own redirect. They work until the service changes its terms or goes away, and then every printed card points nowhere. The code Google gives you points straight at Google.

Where should a plumbing or HVAC company use the link?

Anywhere the customer already looks once the job is done. Google’s own help page suggests receipts and thank-you emails. For a service business that goes to the customer, these six spots cover it:

• The follow-up text. Sent the same day, signed by the tech who did the work.
• The invoice or receipt. One line at the bottom: “Happy with the work, or not? Tell others on Google,” with the link or the QR code.
• A leave-behind card. Left on the counter after a water heater swap or a furnace tune-up. A small magnet works too; if you stick one near the equipment, keep it off the rating plate and warning labels.
• Your email signature. For the office, estimators and anyone who sends quotes.
• The truck. A QR code on the back doors or a magnet is for when the truck is parked in a driveway; nobody should be scanning it in traffic. Make it large enough to scan from a few steps away, and test it from that distance.
• Your website. A “Review us on Google” link or button (more on that below).

What you say when you send it matters as much as where it goes. For word-for-word texts, doorstep scripts and the rules on incentives, see our guide on how to ask customers for Google reviews.

One rule for all six: everyone gets it. Not just the customers who smiled at the door.

Why does the link sometimes open the wrong page?

Usually because it wasn’t copied from the Get more reviews box on your verified profile. Common culprits are a Maps “share” link to your listing (which opens the profile, not the review box), a link copied from a duplicate or unverified profile, or an old link someone built by hand.

Links built by hand often use a place ID, Google’s identifier for your listing. Google’s developer documentation on place IDs says place IDs “may change over time,” and that a place can get a new ID if the business moves or the Maps database is updated. When that happens, an old link can stop landing on your review box, and nobody tells you.

The fix is the same every time:

1. Sign in to the account that manages your verified profile.
2. Copy a fresh link from Read reviews, then Get more reviews.
3. Test it on a phone with a personal Google account.
4. Replace the old link everywhere: text templates, invoice template, email signatures, website.

If you find a second profile for your business that you didn’t set up, deal with that before you print anything, so reviews don’t get split across two listings.

Can you put the review link on your website?

Yes. A plain “Review us on Google” link or button is fine, and it’s useful in the footer, on the contact page, and on the thank-you page someone sees after they send a request form.

Two rules keep it clean. Show it to everyone, with no “Were you happy with us?” step in front of it that sends unhappy customers somewhere else. Google’s content policy says businesses can’t “selectively solicit positive reviews from customers,” and a filter on your website does exactly that. And don’t offer anything for clicking it, not a discount, not an entry into a drawing.

Pair the review button with a way to read your existing reviews, such as a link to your Google profile. A homeowner deciding between two shops for an AC replacement wants to see what other people said, not just a button asking for more. Real reviews next to the call button are part of what we cover on HVAC websites and plumber websites, and our fictional demo sites show where reviews sit on each layout.

If your site is with TruckToWeb, just send us a message and ask for changes like this; the pricing page shows what each plan includes. If it isn’t, the steps above still take about as long as a coffee break. Copy the link, test it, and start sending it after every job.